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ads-budget

Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.

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less than a month ago
In the catalog since
1 Oct 2026
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agricidaniel/claude-ads
Marketing & SEO
Get it through your agent npx skills add agricidaniel/claude-ads@ads-budget

Skill instructions

Rendered from the published SKILL.md, 17 lines.

Budget and Bidding

  1. Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
  2. Normalize spend and outcomes to comparable windows and definitions.
  3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
  4. Distinguish committed baseline, controlled experiments, and reserve capacity.
  5. Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
  6. Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.