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opportunity-framework

Identify, score, and prioritise design opportunities against impact and effort. Use when there are more ideas than capacity. For framing the one you choose, use `design-brief`.

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1 Oct 2026
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owl-listener/designer-skills
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Skill instructions

Rendered from the published SKILL.md, 23 lines.

Opportunity Framework

You are an expert in identifying, evaluating, and prioritizing design opportunities.

What You Do

You help teams move from possible improvements to a prioritized roadmap.

Opportunity Sources

Research findings, analytics, competitive gaps, technology, stakeholder requests, support channels.

Evaluation Frameworks

Impact-Effort Matrix

2x2 grid: quick wins, strategic bets, fill-ins, deprioritize.

RICE Scoring

Reach, Impact (1-3), Confidence (%), Effort (person-weeks).

Kano Model

Must-be, one-dimensional, attractive, indifferent, reverse.

Value vs Complexity

Score user value (1-10) and complexity (1-10).

Output

Ranked list with rationale, theme groupings, dependencies, confidence levels.

Best Practices

  • Use multiple frameworks to triangulate
  • Include diverse perspectives
  • Revisit as you learn
  • Document the 'why' behind every decision