Skill catalog

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product…

SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use…

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user ment…

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing to…

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,'…

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "varian…

Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial s…

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "conve…

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture…

Use when the user needs a professional marketer's operating mindset for any marketing, growth, or client-acquisition task — finding first customers, writing an ad or landing page, designing ad creatives and visuals (how…

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'mar…

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Ho…

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attrib…

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also us…

Build a Total Addressable Market list: size the audience, source companies from ICP filters, then find contacts at those companies at scale.

Inspect a website's titles, meta descriptions, headings, canonicals, structured data and internal links for on-page and technical SEO issues. Use for SEO audits, page-source checks, broken-link reviews or comparing page…

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor al…

Posts content and articles to X (Twitter). Supports regular posts with images/videos and X Articles (long-form Markdown). In Codex, honor explicit requests for the Codex Chrome plugin/@chrome by using the Chrome Extensi…

Send personalised marketing emails to subscribers with an unsubscribe link.

Use this skill when building, enriching, auditing, or uploading B2B paid ads audiences to Google Customer Match, Meta/Facebook Custom Audiences, or LinkedIn Matched Audiences. Triggers on phrases like '/deepline-ads-aud…

No description provided.

Reviews a cold email draft and its sending setup for deliverability - SPF/DKIM/DMARC alignment, sender reputation and complaint risk, body mechanics (length, links, images, tracking pixels, HTML vs plain text, opt-out),…

Generates, scores, and split-tests email subject lines, producing angle-distinct variants, a numeric scorecard, and a test plan with sample size and decision metric. Covers B2B cold outbound and B2C lifecycle/promotiona…

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions '…

Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handof…

Design a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets, required sample, spend and duration, and kill/scale rules pre-registered before any money moves. Eve…

Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, target…

Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, br…

Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - eac…

Build and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryable library classified by format, hook type, offer/angle, awareness stage, and funnel stage, then conve…

Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the dec…

Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user…

Decide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how to avoid performance collapse on the way up - including readiness gat…

Track daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend b…

Audit a landing page receiving paid traffic against post-click conversion best practice and return a prioritised fix list - message match to the ad, above-the-fold clarity, form friction, trust, speed, mobile, policy ri…

Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (acc…

Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmati…

Select and size the seed customer list behind a lookalike, similar, or value-based audience - which customers to upload, how many, and whether the matched count (not the row count) clears the platform floor - with RFM a…

Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. U…

Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fit…

Build the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs performance marketer vs growth marketer; creative strategist is its own role), an outcome scorecard, a 2-3 round interview…

Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion log…

Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually re…

Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth followi…

Plan and advance a paid-advertising career from the candidate side - media buyer, performance marketer, PPC specialist, creative strategist, growth marketer - covering the junior to lead ladder, the five real interview…

Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discip…

Score and force-rank the openings of candidate video ads - from a script, transcript, storyboard, shot list, or a description of a finished cut - to decide which hooks deserve test budget, returning a ranked shortlist w…