Skill catalog

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifeti…

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social…

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead qualification". Also trigg…

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-mar…

Automate Facebook and Instagram advertising campaigns, audience targeting, and performance optimization

Run a technical event's own social presence inside the weight, phase and dates the marketing plan already fixed - platform selection, the campaign versus community hashtag, posts mapped onto campaign phases (announcemen…

Audit a website, investigate its real search opportunities, and deliver a short data-backed report on the few changes most likely to grow organic traffic that converts.

Build the sponsorship rate card for a technical event - the revenue target taken from the budget, an inventory of sellable surfaces, cost-recovery, market-comp and value-based price setting, a 2-4 tier ladder with ancho…

Set up barter media and community partnerships for a technical event - visibility-for-visibility deals with newsletters, podcasts, online communities and developer-ambassador programs, where no cash changes hands. Cover…

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Email marketing automation - campaign creation, sequence building, A/B testing, deliverability optimization, and analytics

Build the attendee-acquisition plan for a technical event - audience segments mapped to channels, the campaign-calendar spine (a ticketed event's percent-of-ticket-sales ladder or a free event's percent-of-attendance-go…

Read whether a technical event's concept, audience and price combination actually meets demand - before launch (community baseline, CFP oversubscription, saturation mapping), mid-sale (checkpoint ladder and pace index a…

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting,…

Run earned press coverage for a technical event - a one-way ask, not a barter deal. Covers whether to pursue press at all (most community events correctly do not), a two-lane accreditation policy for editorial journalis…

Discover what each sponsor of a technical conference actually needs, then articulate what it genuinely gets and why each sponsor segment buys - brand exposure, product feedback, recruiting, community goodwill, and (vend…

Set up reciprocal promotion between independent technical events run by different organizers - partner-event scoring, the swap-format menu (community-calendar cross-listing, newsletter or social mention swaps, ticket-di…

Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.

Assemble a technical event's sponsorship prospectus - the published document packaging an existing sponsor value proposition and rate card into a credibility-before-price section anatomy, a checkmark tier table with rea…

SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking

B2B LinkedIn ghostwriting — hooks, post structures, and copywriting frameworks for conversion-focused posts. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or exec…

Postiz is a tool to schedule social media and chat posts to 28+ channels X, LinkedIn, LinkedIn Page, Reddit, Instagram, Facebook Page, Threads, YouTube, Google My Business, TikTok, Pinterest, Dribbble, Discord, Slack, K…

Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.…

Audit Meta Ads measurement, Pixel and Events Manager, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ad…

Research top-performing Xiaohongshu (小红书 / XHS) image posts, analyze titles/content/comments for patterns and emotional resonance, enrich background via Firecrawl MCP, then write and publish an XHS note via Xiaohongshu…

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Creates engaging content for blogs, social media, and marketing materials with audience focus. Use when: writing blog posts, creating social media content, developing marketing copy, crafting engaging headlines, or when…

Automate Mailchimp email marketing campaigns, audience management, automations, and analytics

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and me…

Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; m…

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing re…

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and p…

Write, optimize, and grow Substack content — newsletter issues (email-first) and web posts (web-first essays). Covers voice matching, Substack algorithm and Notes strategy, email formatting, SEO, growth tactics, and pai…

Audit a Google Business Profile, compare it to local competitors, and map Maps visibility around a location.

Audit TikTok Ads measurement, Pixel, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, G…

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad librari…

Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creat…

Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid…

Adapt and rewrite content for different platforms (LinkedIn, X, Reddit, English blog, WeChat). Each platform has its own tone, format, and length requirements.

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use f…

Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing,…

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP aud…

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page…

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers o…

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag,…

Audit YouTube Ads campaign setup, video inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts a…

Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning ex…

Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make a…

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Micros…

Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual ide…